You have your great business idea.
You know your clients are going #loveit. (Not to be confused with a similar sounding slogan you may all know) except...how do you communicate what you do and why you are awesome to your clients? The answer is branding. Now you may be thinking "what on earth is branding and why should I care?".
Branding is the process of associating a great customer experience and perception with carefully designed identity and marketing.